- May 26, 2022
EPISODE #
#36 Tough Love Advisors on new beginnings, brand building, marketing and more
About this episode
Kamal Dimachkie and Eddie Maalouf are veteran marketing and communications experts. Kamal has spent 40 years leading teams across MENA, US and Canada driving business and bottom-line growth, talent development, communication excellence, and creative reputation. He has held senior management and C-Suite positions for Leo Burnett, Euro RSCG, and Publicis Communications. Eddie brings 25+ years of business management and marketing success establishing new territories, new brands, new channels in B2B and B2C and launching operations for numerous global brands and companies. Extensive experience leading Global marketing & CX operations for US and European companies such as Nokia and J Walter Thompson.
In this very enriching conversation, we talk about Kamal and Eddie getting together along with 6 other partners to launch Tough Love Advisors (https://toughloveadvisors.com), a modern age consultancy practice. We openly talk about challenges of starting up and the lessons we can learn about ourselves.
Kamal and Eddie offer some great advice on brand building, the role of marketing within the organization, influencers, social media and more.
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guest profile
Kamal Dimachkie
Eddie Maalouf is a marketing leader with 25+ years of business management and marketing success establishing new territories, new brands, new channels in B2B and B2C and launching operations for numerous global brands and companies. Eddie has extensive experience leading Global marketing & CX operations for US and European companies and a deep experience in building brands and creating and managing new business verticals.
Eddie is a trained public spokesperson and has performed numerous high-profile keynote speeches as designated industry representative. He participated in the CGI (Clinton Global Initiative) and led round table discussions on the economic impact of technology in Middle East & Africa. Eddie is a current member of The Marketing Society (TMS).