Kamal Dimachkie and Eddie Maalouf are veteran marketing and communications experts. Kamal has spent 40 years leading teams across MENA, US and Canada driving business and bottom-line growth, talent development, communication excellence, and creative reputation. He has held senior management and C-Suite positions for Leo Burnett, Euro RSCG, and Publicis Communications. Eddie brings 25+ years of business management and marketing success establishing new territories, new brands, new channels in B2B and B2C and launching operations for numerous global brands and companies. Extensive experience leading Global marketing & CX operations for US and European companies such as Nokia and J Walter Thompson.

In this very enriching conversation, we talk about Kamal and Eddie getting together along with 6 other partners to launch Tough Love Advisors (https://toughloveadvisors.com), a modern age consultancy practice. We openly talk about challenges of starting up and the lessons we can learn about ourselves.

Kamal and Eddie offer some great advice on brand building, the role of marketing within the organization, influencers, social media and more.

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