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The incredible journey of MENA’s e-commerce pioneer, Ronaldo Mouchawar


About this episode

I had the incredible opportunity to sit down with Ronaldo Mouchawar, the trailblazing Co-founder and CEO of, which was acquired by Amazon in 2017 for $580 million. Ronaldo, a true pioneer of e-commerce in the MENA region, founded Souq in 2005 as a spin-off from Maktoob, another regional success story that was sold to Yahoo for ~$170 million in 2009. In our conversation, Ronaldo shares captivating industry insights, recounts his personal journey, and reveals his passion for music. Now heading Amazon’s operations in MENA and Turkey, Ronaldo remains fervently optimistic about the future of e-commerce in the region. Don’t miss this fascinating and inspiring episode!

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Ronaldo Mouchawar

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Ronaldo Mouchawar

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