I sat down with Maha Abouelenein, powerhouse communicator, entrepreneur, and best-selling author of Seven Rules of Self-Reliance. Maha shares her incredible journey—from starting as a secretary for Naguib Sawiris to building a PR empire, working with global icons like Gary Vee, and becoming a bestselling author.

We dive into the lessons from her book, the importance of betting on yourself, unlearning outdated ideas, and building a personal brand rooted in authenticity. Maha’s insights are both inspiring and practical, whether you’re an entrepreneur, corporate leader, or someone seeking purpose and growth. This is a masterclass in resilience, reinvention, and self-belief!

Support for the show comes from Capital.com, a global investment company with offices in Dubai. Click here and get a chance to win AED 1m.

Contents:

00:00:00 Episode Trailer

00:01:44 Guest introduction: Maha Abouelenein

00:02:31 Discussing the book: Seven rules of self reliance

00:03:42 The importance of confidence and self-belief

00:06:42 Imposter syndrome and gender

00:07:48 Taking initiative and creating opportunities

00:16:15 Failure as a stepping stone to success

00:17:42 Navigating cultural differences and challenges

00:23:57 Building and protecting your reputation

00:26:26 Taking pride in every job

00:35:04 The value of personal branding

00:39:00 The power of authenticity

00:39:29 Gary Vee’s content strategy

00:41:44 Overcoming fear and self-doubt

00:45:25 Personal stories and family struggles

00:50:43 Building self-reliance

00:56:16 Pricing your services

00:59:54 The importance of relationships

01:02:36 Unlearning and evolving

01:04:09 Living with no regrets

01:07:38 Rapid fire questions