I sat down with Charlie Wright, Founder & CEO of Humantra, the fastest-growing electrolytes brand in the UAE, now eyeing global expansion after a successful UK launch. Charlie’s journey to Dubai began straight out of college, where a sales job quickly showed him that he craved more than the corporate grind. After two failed ventures, he learned valuable lessons that paved the way for something bigger. A chance encounter with the Huda Beauty investment team led him to join their incubator, ultimately giving birth to Humantra. In this episode, we explore the world of electrolytes, navigating obstacles, scaling a business, and forming international collaborations, all while unpacking the key insights Charlie picked up along the way.

Support for this episode comes from Capital.com, a global investment platform with newly launched offices in Dubai. To learn more about Capital.com click here.

Support for this show comes from Dubai Harbour Residences, a newly launched beachfront project. Book your apartment by clicking here.

00:00:00 Charlie’s entrepreneurial journey

00:02:27 From law school to Dubai: a personal journey

00:08:13 The leap into entrepreneurship: gaming and beyond

00:11:17 Navigating financial challenges and lessons learned

00:17:50 Building a business in the face of adversity

00:21:59 The role of customer service in business success

00:35:26 The Huda Beauty Investments and new ventures

00:41:44 The evolution of Humantra

00:43:09 The science behind electrolytes

00:47:53 Creating a habit with Humantra

00:50:07 The journey with Huda Beauty incubator

00:57:38 Overcoming challenges and embracing growth

01:08:20 Personal growth and finding balance

01:18:34 Rapid fire insights

01:22:11 Conclusion and where to find Humantra