Rashid Al Ghurair is the Founder and CEO of CAFU, the multi award winning leading fuel delivery and vehicle services platform, recently voted LinkedIn Number 1 Start Up in the UAE.

Rashid graduated from Suffolk University, Boston USA with a Batchelors in Business Management. Constantly struggling with conventional thinking, he was already cultivating thoughts and ideas that would disrupt conventional business models rooted in centuries of history and constant, unchallenged consumer behaviour.

Following in the footsteps of his grand-father and father, who were true entrepreneurs of their generation, Rashid is an entrepreneur of modern times, with a futurist mindset.

Named as one of the world’s most influential Arab’s, Rashid is driven by a constant curiosity and has a talent of genuine foresight, identifying patterns in consumer behaviour and creating solutions to problems that consumers have not yet identified. His thinking connects technology and innovation with a foresight on consumer challenges, providing solutions that consumers then cannot live without.

Rashid is passionate about creating a more sustainable world for all and through CAFU is spearheading the Ghaf Tree Seed project, which uses in-house created drone technology. His vision – to contribute to combating climate change.

This passion for creating a better world extends into philanthropic motivations and actions. Rashid serves as a Member of the Board of Trustees for the Abdulla Al Ghurair Foundation for Education – one of the largest privately funded philanthropic education initiatives in the world. The Foundation empowers Emariti and Arab Youth through education so they can thrive and contribute to the development of the region.

Contribution to the region, his heritage and roots, bears equal importance to Rashid as tackling the global thinking. Rashid was appointed to the Dubai Chamber of Digital Economy, a body with the objective of turning Dubai into a global centre for the digital economy.

As a leader Rashid is described as a true pioneer with a visionary mindset who evokes deep loyalty from his people. He has no space for doubt and the word ‘can’t’ is not allowed inside the walls of CAFU, Rashid drives his team to work out how CAFU ‘can’. Not afraid of admitting what he doesn’t know, and always open to challenge, Rashid surrounds himself with experts who believe in and contribute to his vision every day.

Driven by his constant curiosity Rashid is always on and spends his spare time, when he is not with his Family, reading and watching global technological advancements and trends unfold, considering how consumer behaviour will be changed. It is this very time that created CAFU and continues to ensure that CAFU evolves, continues to disrupt, and creates a path for others to follow.