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#74: From corporate America to corporate lunch. The story of MUNCH:ON


About this episode

Dana Baki is the co-founder and COO at MUNCH:ON, a UAE born startup that was solving the corporate lunch problem. MUNCH:ON which started as Lunch:On was utilizing kitchen’s off-peak to deliver affordable meals to corporate executives. The business was experiencing high growth until Covid which posed an existential threat. MUNCH:ON was then born to cater for meals throughout the day. Careen acquired MUNCH:ON in 2022 and Dana underwent a lot of should searching and finally landed in the space exploration industry. This is a fantastic conversation about entrepreneurship, work ethic, motherhood and so much more. 

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Dana Baki, Co-founder of MUNCH:ON

guest profile

Dana Baki

Dana Baki is the Chief Commercial Officer of The Exploration Company, one of the fastest growing space companies globally, building reusable space capsules and lunar landers. This Nyx capsule will be the first to use green propellant globally, while flying at a fraction of the cost of global competition.

Prior to joining The Exploration Company, Dana was the co-founder & COO of MUNCH:ON, a food technology platform based out of the Middle East, that was acquired by Careem (Uber’s subsidiary in the region). Before starting MUNCH:ON, Dana was a Partner of Business Development at AlJal Capital—a financing and venture capital firm in the United Arab Emirates. Previous to that, Ms. Baki worked for Procter & Gamble in the United States for 7+ years, benefiting from a wide range of assignments within the company and gaining expertise in Corporate Strategy, Marketing and Consumer Insights.

anghShe holds an MBA from Georgetown University and B.A. in Economics and English Literature from The University of Michigan.

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